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Welcome to ID (Intentional Design), a publication focused on human-centred design, branding, strategy, environmental and engineering design. We explore the intersections of design, innovation & creativity. Here's why you should subscribe:

Exclusive content: As a subscriber, you'll get exclusive content unavailable anywhere else. We include in-depth articles, case studies, and interviews with designers.

Practical tips: We believe that good design is more than just aesthetics – it's about solving real-world problems. That's why we focus on providing valuable information and advice that you can use in your projects.

Thought-provoking insights: We love exploring the intersections of different fields and developing new ideas and perspectives. As a subscriber, you can access our latest insights and thought-provoking articles.

Community: The best ideas come from collaboration and discussion. As a subscriber, you'll be part of a community of like-minded individuals passionate about design and innovation.

Stay up-to-date: Design constantly evolves, and keeping up with the latest trends and developments can be challenging. As a subscriber to ID, you'll be the first to know about new techniques, tools, and best practices.

We hope you join us on our journey of discovery and innovation. Subscribe today to start receiving exclusive content and insights straight to your inbox!

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Subscribe to ID by Ben Rennie

Welcome to ID, my Substack about Intentional Design. I write about human-centred design, branding, strategy, environmental and engineering design. We explore the intersections of design, innovation & creativity.

People

I am a Human-Centred Designer and partner at RENY®Studio, I obsess over the interdisciplinary nature of how Design Thinking can pioneer transformation.